Over the past five years, we’ve seen a huge upward shift in the way the older generation interacts with technology. There is a huge upward trend in those that are aged 65 and over who now own some form of mobile device that they use to access information, purchase goods and services or for personal entertainment. In the wake of the COVID-19 pandemic, we have also seen a huge up rise in the number of people using such mobile devices to connect with friends and family. Digital marketing is now an essential tool to connect with this market.
At Lynden Consulting, we put digital marketing at the core of everything we do. Our approach is to understand your business and target audience, their preferred means of communication and what digital and social technologies they currently use. We help you develop digital marketing strategies that work across the right channels to get your message across in a way that resonates with your audience and helps them to engage with your brand.
The digital marketing services we provide include:
SEO and Advertising
Being found on major search engines like Google and Bing is essential for when prospective customers are researching information about products and services. We will recommend the best strategy to drive the right type of customers to your digital platforms.
Social media is a great way to communicate directly with your target audience, encourage the spread of branded content and increase engagement. Social media is also widely used by the mature market to access and share information, as well as get ‘close’ to the companies they admire. We help you identify the right social media platforms for your business and work with you to develop a digital marketing strategy that helps you to achieve your business goals.
Watching videos online is a favourite pastime for many and a great way to communicate with your audience about your product and services. Testimonials, show reels and video explainers are great ways to share information with your audience and bring to life what may otherwise be complex or detailed information.
Are you ready to go deeper with digital and social media marketing? Get in touch to find out how we can help