Communicating effectively with your customers and employees is vital for any business. We combine creative and strategic thinking to develop compelling and effective campaigns to influence how people think, feel and act.
We use our expertise to complete a communications audit to assess your strengths and opportunities for growth.
We then guide you through the process of developing a communications strategy that is unique to your business.
We help you to determine your communications goals and objectives, define your key messages and identify the channels best suited to achieving your aims across all platforms, including digital, social, print and media.
But it doesn’t stop there. As experienced PR professionals we put the plan in action and use our network of regional, national and sector specific media contacts to get your message across.
“My market is care information rather than care services, but Edna grasped the difference, listening rather than just hearing, and put together a press release and distribution package that got me national newspaper and online coverage.“Philip Mickelborough, CEO Kingsbury Hill Fox Ltd
Your employees are vital to achieving your communications success. Engaging and motivating them has never been more important.
Employees at all levels represent your brand and when effectively involved can reinforce your corporate values and key messages, and deliver services that keep your customers happy and satisfied.
Using our expertise, we make sure that strategies combine external with internal communication aims, to help you to connect and engage your staff positively for business success.
“The Grange found its way to Edna through the Surrey Care Association, where she had already established herself as a trusted trainer with a good understanding of the sector. We knew that Edna delivered excellent training on marketing and external communications. However, our brief to Edna was to help us explore the thorny issue of internal communications – raised in successive staff surveys as an area for development at The Grange.
“Edna delivered a comprehensive and well-paced day of training for senior and middle managers, using the issue of a proposed organisational review to talk us through the process of planning good communications. She combined theory and practical activities, allowed plenty of time for discussion and spoke in an engaging and encouraging way.
“We would definitely return to Edna for support in the future. Her session has inspired us to pilot ‘Workplace’ by Facebook as a social networking tool within our organisation; to create a new website with linked ‘intranet’ capabilities; to use podcasting as a means to communicate with the wider Grange community, on and off site; and to issue more regular staff updates about key ‘stories’ such as the reorganisation, office moves and whole-Grange initiatives.”Eloise Appleby, Chief Executive Officer
The Grange Centre for People with Disabilities