Why work with me?
As the founder and director of Lynden Consulting, I combine marketing and communication expertise with creativity and passion to help businesses drive real change and achieve meaningful results. Over the past twenty years, I have gained extensive experience in the health, care, and later living sectors targeting the mature market.
I work closely with executives and managers to create dynamic, multichannel marketing plans that blend strategic thinking with creative execution. Together, we’ll achieve results that matter, from building your brand to connecting with your audience and reaching your goals.
Whether you need someone to roll up their sleeves and take a hands-on approach or prefer support behind the scenes, I adapt to your needs. You’ll always get a practical and collaborative partnership focused on delivering what truly matters: results that drive your business forward.
Services
Build Trust, Inspire Loyalty
Brand & Reputation Management
Great brands don’t happen by chance – they’re built with care, consistency, and creativity. I specialise in creating and managing brands that not only stand out from the competition but also build trust and loyalty among customers.
Connect, Engage, and Influence
Communications & PR
I create communication campaigns that make a lasting impression, ensuring your voice is heard where it matters most. Whether it’s with your customers, employees, or stakeholders – build trust and inspire action.
Achieve your occupancy goals
Sales & Marketing
I understand the unique challenges of the senior living and mature market, from renting retirement properties to filling empty beds in care homes. Let my experience help your business thrive.
Let’s talk
At Lynden Consulting, I don’t just help you keep up – I help you lead. Let’s work together to unlock your business’s potential and create a future you’re excited to embrace. Ready to get started?
Age is just a number…
The later living sector presents an evolving and dynamic market as people live longer, healthier lives. Though often neglected or seen as a homogenous group, this demographic controls substantial wealth, embraces new experiences and actively seeks products and services that enhance their lifestyle. Working with this sector is particularly rewarding as it combines commercial opportunity with meaningful impact – helping people thrive in their later years through innovative solutions and services designed for their specific needs and aspirations.
With my specialised experience in later living marketing, I can help your business connect meaningfully with this demographic. Contact me today to discuss how we can create targeted strategies that resonate with mature consumers and drive real results.
ARCO is the main body representing integrated retirement communities in the UK.
I’m delighted to be an Affiliate subscriber to the ARCO Network.
Some kind words…
From startups to industry leaders, I’ve built lasting partnerships by doing exactly what I say I’ll do. My clients stay year after year because they know they can count on me to deliver.
Having Edna on board is like having a one-woman marketing team. She has a compelling combination of big ideas and attention to detail, which means that she just cracks on and makes things happen – big things.
HONOR BARRATT, Chief Executive, Birchgrove
Edna has been an invaluable part of the media communications and PR work for the National Care Forum throughout the last few years. She has worked tirelessly to enable us to speak effectively and passionately on behalf of the not-for-profit sector and the people that they support, raising important issues, especially during the pandemic and giving them and us a strong voice to challenge key issues, advocating for change & celebrate great care & support.
LIZ JONES, Policy Director, National Care Forum
Edna was great to work with. She helped us put in place a strategy for our marketing which helped us be more consistent and ‘on message’, which we feel has had a great influence on getting more coverage for our brand. Edna was and remains, very responsive and proactive in helping us manage our marketing and was able to understand the unique challenges we have as a social business.“
TONY LOWE, CEO Tapestry Care UK Ltd
Lynden Consulting Ltd 