Managing voids and maintaining occupancy levels in residential facilities is essential for the financial health of your business. However, despite this the concept of ‘sales and marketing’ can often be looked upon unfavourably by some within the care sector.
Whether you provide services that are privately funded or state funded, it is essential that your product or service generates enough income to cover your costs in order for your business to remain financially viable.
At Lynden Consulting, we have extensive knowledge and experience of putting into effect successful sales and marketing strategies that are sensitive to the care and retirement living sector. Our work ranges from helping care homes to develop clear strategies that fill empty beds, to working with dedicated sales teams to sell or rent extra care housing schemes for people looking to downsize or find alternative housing in later life.
We make sure that your sales and marketing efforts are well thought-out to meet your financial commitments.
Whether your care business is struggling to find new customers, fill bed spaces or manage voids and occupancy, we are well placed to use our expertise to help you develop strategies that increase your business performance.
If you operate a not-for-profit or social business, we have extensive experience applying marketing strategies sensitive to your business model. We provide expert advice to help you identify new income streams to make sure your business is financially viable to withstand funding cuts.
“Edna is concerned with outcomes that are customer focused. She demonstrates great attention to detail; is methodical in her approach. She is an excellent communicator. She is knowledgeable and keen to help others learn and achieve their potential.”
Sharon Blackburn, CBE
Former Policy and Communications Director at National Care Forum