Marketing in the adult social care sector

At Lynden Consulting, we pride ourselves on our expertise in marketing for the care sector. With over 20 years experience working across health and adult social care, we don’t just bring a wealth of experience and expertise in business management, marketing and communications but we have an extensive knowledge of the sector knowing that social care is not just about care homes but so much more about the support and services available to support people to live good quality lives.

Why Choose Us?

What makes us unique is our extensive knowledge and experience of the mature market, and our specialism of the care and retirement living sector.

We can breathe a breath of fresh air in your marketing efforts. Whether you operate a care home, a retirement village, assisted living community, homecare or provide specialist care services, we know the sector and the challenges you face. We create compelling marketing and communication strategies that help you to achieve great results, so you can focus on the day to day management of your business.

We don’t see ourselves as an agency, more like an extension of your team. We work closely with our clients to find out what makes them tick, and it’s that approach that means that we do not employ a ‘one size fits all’ approach. Whatever type of organisation you are, we work with you to develop bespoke strategies to help achieve your business goals.

We can be as hands-on or hands-off as you want. Either way, you will benefit from our practical, honest and collaborative way of working, through our commitment to helping you achieve your business goals.

Take a look here to see how we’ve helped some of the clients we have worked with.

Our approach

We work closely with executives and managers to develop and implement multichannel marketing plans that combine strategy, creativity with tangible outcomes.

We can be as hands-on or hands-off as you want. Either way, you will benefit from our practical, honest and collaborative way of working, through our commitment to helping you achieve your business goals.

All the work we do operates within our values framework to make sure you receive the highest service at all times:

Passion – we work with integrity, passion and commitment to deliver on what we promise.
Value added – we make sure our service adds value by offering cost-effective solutions.
Quality outcomes– we help you deliver quality outcomes to your customers and stakeholders.

Edna Petzen, Director

Edna Petzen is the founder and director at Lynden Consulting. Edna is a Fellow of the Chartered Institute of Marketing and Chartered Marketer, and also Accredited PR Practitioner of the Chartered Institute of Public Relations.

Edna has over 20 years experience working across health and adult social care with more than eight years at strategic and operational leadership at a national provider of care and retirement living services.

Edna and her team bring a wealth of experience and expertise in business management, marketing and communications and is known for their passion, high energy, results orientation and ability to help clients solve their own problems.

Working with all size facilities, Lynden Consulting has effectively diagnosed business problems and will engage in open and honest conversations. We present practical solutions based on the capabilities of our clients to implement a sustainable outcome.