The power of communications

We’re delighted to be working with the National Care Forum (NCF) managing their external communication activities. The NCF brings together 120 of the UK’s leading not-for-profit social care organisations

Market segmentation and targeting

You may be familiar with the terms segmentation and targeting, but what does this mean to your business? Why is it important to segment and target, particularly if your operating in the care and retirement living sector?

Brand perception survey

As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent.

Festive team building ideas

Christmas is a great time for togetherness, even in a professional context. A time when we can engage with our colleagues on a more informal basis. A great way to do this is through team building games and activities.

Marketing to the mature market

The UK population has been steadily getting older and this trend is projected to continue in the future. In 2016, there were 11.8 million people aged 65 years and over, representing 18% of the total population.

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