When people research online, they often use keywords to search for the information they want. Search results will bring up many options for people to choose from.

Jargon buster

This page explains some of the common phrases and acronyms used within adult social care and the marketing profession to help you understand the references and how it applies.

Value of a Strong Brand

The national media is not always positive in its coverage on the care industry and can seem unremittingly negative. Stories abound of failed CQC inspections, irresponsible managers and neglected residents.

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