When news started to break of a novel new coronavirus early last year, none of us knew what the following months would bring. Sadly, as time progressed, it became clear that those most severely affected by COVID-19 were our elderly and vulnerable. In residential care homes and support facilities across the country, dedicated staff raced... Continue Reading →
2020 is finally over and, although we may not be free of COVID and its effects, it is time to look to the future. Let’s take a look at what trends in marketing this year could bring us and how we can help you to grow your brand, manage your reputation and increase your engagement... Continue Reading →
There are many benefits to working in the care sector and we’ve been touched in recent weeks by the stories of care workers going above and beyond the normal call of duty to care and support the most vulnerable.
This month we ventured into the virtual world of Zoom and hosted our first online communications workshop.
The landscape of the care sector is evolving. Technology is being used to improve the quality of care provided and improve services across the board, as well as improve the care experience of people using services.
We’re delighted to be working with the National Care Forum (NCF) managing their external communication activities. The NCF brings together 120 of the UK’s leading not-for-profit social care organisations
Do you remember the time all we were talking about was Brexit? Seems like a lifetime ago in this current climate!
A new report from the Care Quality Commission (CQC) reveals the true impact of COVID-19 on care providers and their staff across the country.
In November 2018, the Competitions and Market Authority (CMA) issued guidance to UK Care Home Providers for older people, setting out consumer law obligations to protect residents,
You may be familiar with the terms segmentation and targeting, but what does this mean to your business? Why is it important to segment and target, particularly if your operating in the care and retirement living sector?
As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent.