When news started to break of a novel new coronavirus early last year, none of us knew what the following months would bring. Sadly, as time progressed, it became clear that those most severely affected by COVID-19 were our elderly and vulnerable. In residential care homes and support facilities across the country, dedicated staff raced... Continue Reading →
Marketing Trends for 2021
2020 is finally over and, although we may not be free of COVID and its effects, it is time to look to the future. Let’s take a look at what trends in marketing this year could bring us and how we can help you to grow your brand, manage your reputation and increase your engagement... Continue Reading →
Looking after your mental health
There are many benefits to working in the care sector and we’ve been touched in recent weeks by the stories of care workers going above and beyond the normal call of duty to care and support the most vulnerable.
The power of communications
We’re delighted to be working with the National Care Forum (NCF) managing their external communication activities. The NCF brings together 120 of the UK’s leading not-for-profit social care organisations
From Brexit to pandemic
Do you remember the time all we were talking about was Brexit? Seems like a lifetime ago in this current climate!
Stress in adult social care
A new report from the Care Quality Commission (CQC) reveals the true impact of COVID-19 on care providers and their staff across the country.
Communicating with residents – CMA guidance
In November 2018, the Competitions and Market Authority (CMA) issued guidance to UK Care Home Providers for older people, setting out consumer law obligations to protect residents,
What is marketing?
Many people assume that marketing is just about advertising or selling, but this is not entirely true. Marketing is a management discipline and is based on thinking about the business in terms of customer needs and their satisfaction.
Going to market
Describing a market portrays how buyers and sellers do business. There are many kinds of market and several types of player.
Enhancing the ‘lived’ experience
I recently supported a close friend in his search for a care facility for his relative. What was evident during our visits was the emphasis on the importance of activities.
Embedding values in care services
Embedding values in a company can be a challenge and yet this is essential for providers within the care sector.
Celebrating success through employee recognition
Many reading this blog will know that the Great British Care Awards are a series of regional events throughout England to recognise and celebrate the excellent work, often carried out behind the scenes, by dedicated and committed staff across the care sector.