What is marketing?

Many people assume that marketing is just about advertising or selling, but this is not entirely true. Marketing is a management discipline and is based on thinking about the business in terms of customer needs and their satisfaction.

Marketing your care business

The current crisis within the care sector is impacting every operator within the sector. There has been a notable shift in the way care providers approach service delivery and development and this shift is also affecting how providers market their business.

Value of a Strong Brand

The national media is not always positive in its coverage on the care industry and can seem unremittingly negative. Stories abound of failed CQC inspections, irresponsible managers and neglected residents.

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