Many people assume that marketing is just about advertising or selling, but this is not entirely true. Marketing is a management discipline and is based on thinking about the business in terms of customer needs and their satisfaction.
Sector specific events are a great way to get up-to-date with developments in the sector, hear from experienced speakers and meet face-to-face with providers.
The current crisis within the care sector is impacting every operator within the sector. There has been a notable shift in the way care providers approach service delivery and development and this shift is also affecting how providers market their business.
Crisis situations can occur in any business at any time and its affects has the potential to be devastating to the people involved and the business itself.
Running a quality care service is surely the goal of most providers. I am certain that no business sets out to deliver a poor service, or to be known for such
The national media is not always positive in its coverage on the care industry and can seem unremittingly negative. Stories abound of failed CQC inspections, irresponsible managers and neglected residents.
