The power of communications

We’re delighted to be working with the National Care Forum (NCF) managing their external communication activities. The NCF brings together 120 of the UK’s leading not-for-profit social care organisations

Market segmentation and targeting

You may be familiar with the terms segmentation and targeting, but what does this mean to your business? Why is it important to segment and target, particularly if your operating in the care and retirement living sector?

Brand perception survey

As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent.

Marketing to the mature market

The UK population has been steadily getting older and this trend is projected to continue in the future. In 2016, there were 11.8 million people aged 65 years and over, representing 18% of the total population.

Remarketing

When people research online, they often use keywords to search for the information they want. Search results will bring up many options for people to choose from.

What is marketing?

Many people assume that marketing is just about advertising or selling, but this is not entirely true. Marketing is a management discipline and is based on thinking about the business in terms of customer needs and their satisfaction.

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