When news started to break of a novel new coronavirus early last year, none of us knew what the following months would bring. Sadly, as time progressed, it became clear that those most severely affected by COVID-19 were our elderly and vulnerable. In residential care homes and support facilities across the country, dedicated staff raced... Continue Reading →
Marketing Trends for 2021
2020 is finally over and, although we may not be free of COVID and its effects, it is time to look to the future. Let’s take a look at what trends in marketing this year could bring us and how we can help you to grow your brand, manage your reputation and increase your engagement... Continue Reading →
Virtual training – Internal Communications
This month we ventured into the virtual world of Zoom and hosted our first online communications workshop.
The power of communications
We’re delighted to be working with the National Care Forum (NCF) managing their external communication activities. The NCF brings together 120 of the UK’s leading not-for-profit social care organisations
Communicating with residents – CMA guidance
In November 2018, the Competitions and Market Authority (CMA) issued guidance to UK Care Home Providers for older people, setting out consumer law obligations to protect residents,
Market segmentation and targeting
You may be familiar with the terms segmentation and targeting, but what does this mean to your business? Why is it important to segment and target, particularly if your operating in the care and retirement living sector?
Brand perception survey
As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent.
Marketing to the mature market
The UK population has been steadily getting older and this trend is projected to continue in the future. In 2016, there were 11.8 million people aged 65 years and over, representing 18% of the total population.
Marketing audits know-how
A marketing audit is an in-depth review of your organisation’s marketing plan to determine how effective it is at supporting your vision, mission and strategy.
When people research online, they often use keywords to search for the information they want. Search results will bring up many options for people to choose from.
Mobile marketing is well established and an essential element of a multichannel marketing strategy.
Use video to improve the quality of enquiries
Using video connects the viewer to your social care setting, supporting the decision making process.