2020 is finally over and, although we may not be free of COVID and its effects, it is time to look to the future. Let’s take a look at what trends in marketing this year could bring us and how we can help you to grow your brand, manage your reputation and increase your engagement... Continue Reading →
Mastering marketing in social care
2017 was a challenging year for the social care sector. Yet again we have been kept abreast in numerous reports of the funding crisis and lack of any clear government policy to address the issues.
Copenhagen study tour – Day three update
The final day of my study tour in Copenhagen has been very inspiring. The day started with a visit to Johannesgarden, a private care centre in Brønshøj.
Copenhagen study tour – Day two update
The line up for the day included a couple of meetings with personnel from the Health and Care administration of the City of Copenhagen municipal.
Copenhagen study tour – Day one update
Over the next three days I am undertaking a study tour in Copenhagen, Denmark to find out if the elderly population are satisfied with life.
Marketing your care business
The current crisis within the care sector is impacting every operator within the sector. There has been a notable shift in the way care providers approach service delivery and development and this shift is also affecting how providers market their business.
7 tips to improve your service
Running a quality care service is surely the goal of most providers. I am certain that no business sets out to deliver a poor service, or to be known for such