It is a great honour to announce that we have been presented with the Global Health Pharma Social Care Awards 2022 for Best Social Care Marketing Specialists – South East England. Edna Petzen, Managing Director said:“It’s a great privilege to receive this Award, and I’m extremely honoured to be recognisedfor our work in the health... Continue Reading →
The power of communications
We’re delighted to be working with the National Care Forum (NCF) managing their external communication activities. The NCF brings together 120 of the UK’s leading not-for-profit social care organisations
From Brexit to pandemic
Do you remember the time all we were talking about was Brexit? Seems like a lifetime ago in this current climate!
Communicating with residents – CMA guidance
In November 2018, the Competitions and Market Authority (CMA) issued guidance to UK Care Home Providers for older people, setting out consumer law obligations to protect residents,
Market segmentation and targeting
You may be familiar with the terms segmentation and targeting, but what does this mean to your business? Why is it important to segment and target, particularly if your operating in the care and retirement living sector?
Brand perception survey
As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent.
Virtual reality in health and social care
One of the main uses of VR in health and social care has been for teaching and learning situations, whereby the interactive experience of the person within the virtual world
Our ageing society – what people think.
A recent survey from Saga Populus interviewed 12,058 people over the age of 50 between 17-24 September 2018, to examine opinions on lifestyle, expenditure and aspirations.
Marketing to the mature market
The UK population has been steadily getting older and this trend is projected to continue in the future. In 2016, there were 11.8 million people aged 65 years and over, representing 18% of the total population.
Marketing audits know-how
A marketing audit is an in-depth review of your organisation’s marketing plan to determine how effective it is at supporting your vision, mission and strategy.
Mobile marketing is well established and an essential element of a multichannel marketing strategy.
How to get the most from sector events
Sector specific events are a great way to get up-to-date with developments in the sector, hear from experienced speakers and meet face-to-face with providers.