In November 2018, the Competitions and Market Authority (CMA) issued guidance to UK Care Home Providers for older people, setting out consumer law obligations to protect residents,
Marketing to the mature market
The UK population has been steadily getting older and this trend is projected to continue in the future. In 2016, there were 11.8 million people aged 65 years and over, representing 18% of the total population.
Planning consultations – why bother?
Right from the planning application phase, to opening and running the facility, you need to have a well thought-out business plan that also includes your marketing strategy.
Going to market
Describing a market portrays how buyers and sellers do business. There are many kinds of market and several types of player.