Mobile marketing is well established and an essential element of a multichannel marketing strategy.
Using video connects the viewer to your social care setting, supporting the decision making process.
Many people assume that marketing is just about advertising or selling, but this is not entirely true. Marketing is a management discipline and is based on thinking about the business in terms of customer needs and their satisfaction.
Sector specific events are a great way to get up-to-date with developments in the sector, hear from experienced speakers and meet face-to-face with providers.
2017 was a challenging year for the social care sector. Yet again we have been kept abreast in numerous reports of the funding crisis and lack of any clear government policy to address the issues.
The current crisis within the care sector is impacting every operator within the sector. There has been a notable shift in the way care providers approach service delivery and development and this shift is also affecting how providers market their business.