You may be familiar with the terms segmentation and targeting, but what does this mean to your business? Why is it important to segment and target, particularly if your operating in the care and retirement living sector?
Brand perception survey
As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent.
Our ageing society – what people think.
A recent survey from Saga Populus interviewed 12,058 people over the age of 50 between 17-24 September 2018, to examine opinions on lifestyle, expenditure and aspirations.
Marketing to the mature market
The UK population has been steadily getting older and this trend is projected to continue in the future. In 2016, there were 11.8 million people aged 65 years and over, representing 18% of the total population.
Marketing audits know-how
A marketing audit is an in-depth review of your organisation’s marketing plan to determine how effective it is at supporting your vision, mission and strategy.
When people research online, they often use keywords to search for the information they want. Search results will bring up many options for people to choose from.
Mobile marketing is well established and an essential element of a multichannel marketing strategy.
This page explains some of the common phrases and acronyms used within adult social care and the marketing profession to help you understand the references and how it applies.
Use video to improve the quality of enquiries
Using video connects the viewer to your social care setting, supporting the decision making process.
Planning consultations – why bother?
Right from the planning application phase, to opening and running the facility, you need to have a well thought-out business plan that also includes your marketing strategy.
What is marketing?
Many people assume that marketing is just about advertising or selling, but this is not entirely true. Marketing is a management discipline and is based on thinking about the business in terms of customer needs and their satisfaction.
Mastering marketing in social care
2017 was a challenging year for the social care sector. Yet again we have been kept abreast in numerous reports of the funding crisis and lack of any clear government policy to address the issues.