The UK population has been steadily getting older and this trend is projected to continue in the future. In 2016, there were 11.8 million people aged 65 years and over, representing 18% of the total population.
Marketing to the mature market
Marketing audits know-how
A marketing audit is an in-depth review of your organisation’s marketing plan to determine how effective it is at supporting your vision, mission and strategy.
Remarketing
When people research online, they often use keywords to search for the information they want. Search results will bring up many options for people to choose from.
Mobile marketing
Mobile marketing is well established and an essential element of a multichannel marketing strategy.
Jargon buster
This page explains some of the common phrases and acronyms used within adult social care and the marketing profession to help you understand the references and how it applies.
Use video to improve the quality of enquiries
Using video connects the viewer to your social care setting, supporting the decision making process.
Planning consultations – why bother?
Right from the planning application phase, to opening and running the facility, you need to have a well thought-out business plan that also includes your marketing strategy.
What is marketing?
Many people assume that marketing is just about advertising or selling, but this is not entirely true. Marketing is a management discipline and is based on thinking about the business in terms of customer needs and their satisfaction.
How to get the most from sector events
Sector specific events are a great way to get up-to-date with developments in the sector, hear from experienced speakers and meet face-to-face with providers.
Insights into extra care housing
Extra care, also known as assisted living, retirement living communities or integrated housing with care is becoming a popular choice for many older people considering a move in later life...
Resolutions vs intentional action
Many people start a new year with resolutions about how they are going to change their life, by either giving up something or doing more of a particular thing they want to establish in their lives.
Mastering marketing in social care
2017 was a challenging year for the social care sector. Yet again we have been kept abreast in numerous reports of the funding crisis and lack of any clear government policy to address the issues.
