2020 is finally over and, although we may not be free of COVID and its effects, it is time to look to the future. Let’s take a look at what trends in marketing this year could bring us and how we can help you to grow your brand, manage your reputation and increase your engagement... Continue Reading →
This month we ventured into the virtual world of Zoom and hosted our first online communications workshop.
The landscape of the care sector is evolving. Technology is being used to improve the quality of care provided and improve services across the board, as well as improve the care experience of people using services.
Do you remember the time all we were talking about was Brexit? Seems like a lifetime ago in this current climate!
In November 2018, the Competitions and Market Authority (CMA) issued guidance to UK Care Home Providers for older people, setting out consumer law obligations to protect residents,
As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent.
A recent survey from Saga Populus interviewed 12,058 people over the age of 50 between 17-24 September 2018, to examine opinions on lifestyle, expenditure and aspirations.
When people research online, they often use keywords to search for the information they want. Search results will bring up many options for people to choose from.
Right from the planning application phase, to opening and running the facility, you need to have a well thought-out business plan that also includes your marketing strategy.
Many people assume that marketing is just about advertising or selling, but this is not entirely true. Marketing is a management discipline and is based on thinking about the business in terms of customer needs and their satisfaction.
Sector specific events are a great way to get up-to-date with developments in the sector, hear from experienced speakers and meet face-to-face with providers.