As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent.
Marketing to the mature market
The UK population has been steadily getting older and this trend is projected to continue in the future. In 2016, there were 11.8 million people aged 65 years and over, representing 18% of the total population.
Marketing audits know-how
A marketing audit is an in-depth review of your organisation’s marketing plan to determine how effective it is at supporting your vision, mission and strategy.
When people research online, they often use keywords to search for the information they want. Search results will bring up many options for people to choose from.
Mobile marketing is well established and an essential element of a multichannel marketing strategy.
This page explains some of the common phrases and acronyms used within adult social care and the marketing profession to help you understand the references and how it applies.
Use video to improve the quality of enquiries
Using video connects the viewer to your social care setting, supporting the decision making process.
Planning consultations – why bother?
Right from the planning application phase, to opening and running the facility, you need to have a well thought-out business plan that also includes your marketing strategy.
7 tips to improve your service
Running a quality care service is surely the goal of most providers. I am certain that no business sets out to deliver a poor service, or to be known for such