Brand perception survey

As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent.

Marketing to the mature market

The UK population has been steadily getting older and this trend is projected to continue in the future. In 2016, there were 11.8 million people aged 65 years and over, representing 18% of the total population.

Remarketing

When people research online, they often use keywords to search for the information they want. Search results will bring up many options for people to choose from.

Jargon buster

This page explains some of the common phrases and acronyms used within adult social care and the marketing profession to help you understand the references and how it applies.

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