Right from the planning application phase, to opening and running the facility, you need to have a well thought-out business plan that also includes your marketing strategy.
Planning consultations – why bother?
Blog
What is marketing?
Many people assume that marketing is just about advertising or selling, but this is not entirely true. Marketing is a management discipline and is based on thinking about the business in terms of customer needs and their satisfaction.
How to get the most from sector events
Sector specific events are a great way to get up-to-date with developments in the sector, hear from experienced speakers and meet face-to-face with providers.
Insights into extra care housing
Extra care, also known as assisted living, retirement living communities or integrated housing with care is becoming a popular choice for many older people considering a move in later life...
Resolutions vs intentional action
Many people start a new year with resolutions about how they are going to change their life, by either giving up something or doing more of a particular thing they want to establish in their lives.
Mastering marketing in social care
2017 was a challenging year for the social care sector. Yet again we have been kept abreast in numerous reports of the funding crisis and lack of any clear government policy to address the issues.
Copenhagen study tour – Day three update
The final day of my study tour in Copenhagen has been very inspiring. The day started with a visit to Johannesgarden, a private care centre in Brønshøj.
Copenhagen study tour – Day two update
The line up for the day included a couple of meetings with personnel from the Health and Care administration of the City of Copenhagen municipal.
Copenhagen study tour – Day one update
Over the next three days I am undertaking a study tour in Copenhagen, Denmark to find out if the elderly population are satisfied with life.
Marketing your care business
The current crisis within the care sector is impacting every operator within the sector. There has been a notable shift in the way care providers approach service delivery and development and this shift is also affecting how providers market their business.
The residential care market – myth or reality
For the majority of people, as we age, we may not go into a care home. Many of us will need some form of care and support in later life. But, where specialist support is required then residential care may be the answer.
Going to market
Describing a market portrays how buyers and sellers do business. There are many kinds of market and several types of player.
Lynden Consulting 