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Festive team building ideas

Christmas is a great time for togetherness, even in a professional context. A time when we can engage with our colleagues on a more informal basis. A great way to do this is through team building games and activities.

Marketing to the mature market

The UK population has been steadily getting older and this trend is projected to continue in the future. In 2016, there were 11.8 million people aged 65 years and over, representing 18% of the total population.

Remarketing

When people research online, they often use keywords to search for the information they want. Search results will bring up many options for people to choose from.

Jargon buster

This page explains some of the common phrases and acronyms used within adult social care and the marketing profession to help you understand the references and how it applies.

What is marketing?

Many people assume that marketing is just about advertising or selling, but this is not entirely true. Marketing is a management discipline and is based on thinking about the business in terms of customer needs and their satisfaction.

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