To become a Dementia Friends Champion you are required to attend a day’s information session held by the Alzheimer’s Society.
Brand perception survey
As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent.
The NHS 10 year plan
The launch of the NHS 10 year plan on 7th January 2019 was a positive focus on health and wellbeing to start the New Year.
Festive team building ideas
Christmas is a great time for togetherness, even in a professional context. A time when we can engage with our colleagues on a more informal basis. A great way to do this is through team building games and activities.
Virtual reality in health and social care
One of the main uses of VR in health and social care has been for teaching and learning situations, whereby the interactive experience of the person within the virtual world
Our ageing society – what people think.
A recent survey from Saga Populus interviewed 12,058 people over the age of 50 between 17-24 September 2018, to examine opinions on lifestyle, expenditure and aspirations.
Marketing to the mature market
The UK population has been steadily getting older and this trend is projected to continue in the future. In 2016, there were 11.8 million people aged 65 years and over, representing 18% of the total population.
Marketing audits know-how
A marketing audit is an in-depth review of your organisation’s marketing plan to determine how effective it is at supporting your vision, mission and strategy.
When people research online, they often use keywords to search for the information they want. Search results will bring up many options for people to choose from.
Mobile marketing is well established and an essential element of a multichannel marketing strategy.
This page explains some of the common phrases and acronyms used within adult social care and the marketing profession to help you understand the references and how it applies.
Use video to improve the quality of enquiries
Using video connects the viewer to your social care setting, supporting the decision making process.